Why might you see high bounce rates on your website? Is it good or bad?

Google Analytics defines the bounce rate as the percentage of single-page sessions. In other words, the sessions in which web visitors left your site from the entrance page without even interacting with it.

4 Tips to Improve Your Bounce Rate By Looking at Your Website Analytics

A high bounce rate may not necessarily be a negative thing. A possibility could be that your users are able to find exactly what they need on your page. Perhaps for a restaurant, the visitor simply needed a phone number or address and did not need to keep searching your website.

However, the opposite could also be true. Customers may not be finding what they need easily and so they choose to save time and look elsewhere. If your data is telling you that your web visitors are immediately leaving, here are some useful tips on how to improve your bounce rate:

1. Good Website Design

A poorly designed website can make your web visitors run for the hills!

Is your your site really attractive to your clients?

Visitors are not always designers, but most people can sense bad design. Your site shouldn’t be busy with a large amount of buttons and text. This can be confusing and overwhelm visitors.

Negative space can be useful and helps to accentuate key aspects to your site. Also, having outdated design can also give your visitors the impression that your business is also outdated or lacking in some way.

You website should look and feel modern, not stuck in the 80’s, while at the same time accurately representing your brand. This leads to another important aspect to what can retain or chase away visitors—user experience and usability.

2. User Experience and Navigation

As a business owner, you want your site to be navigable and seamless in design. If a visitor gets to your site and doesn’t know where to go, this can be frustrating and lead them to opt out and look for something better. You want to have a site that complies with the most common web usability standards. Make sure your site has the following to be easy to navigate:

Stick to Conventions

Web visitors are accustomed to a website having a certain placement of the main elements. For instance, it’s a good rule of thumb to have the navigation bar at the top, with buttons such as “About Us,” “Our Products/Services,” and “Contact Us.”

Every Space Doesn’t Have to Be Filled

Enough white space complements your modern interface and makes it easier for website visitors to find what they need.

Make it Clear For Website Visitors to Understand Your Brand

Most importantly, your website visitors should be able to discover what you do and what you have to offer within seconds of landing on any page. You want every page to be informing yet at the same time useful at retaining your visitors.

3. Well-timed Pop-ups

Most of the time, visitors find pop-ups to be extremely annoying. Everyone knows the feeling. You are on a site searching for information and a pop-up asking you to sign up for a newsletter blocks you from getting what you need. In some cases, you may not be allowed to continue without signing up. This can lead to visitors to just turn around and leave.

On the other hand, a well-timed pop-up can actually increase conversions and obtain even more to sign ups for your newsletter, mailing list, or products and services. If you give web visitors time to see your site, read some engaging content, and see that you have something valuable to contribute to their lives, they may want more. If the pop-up emerges after a couple pages and the user likes what they see, they are more likely to sign up to receive more helpful content.

This would be very practical for a health food blog, for example. A client may have gone to your blog for recipes. They see that your have some great resources after a couple pages. The “Sign Up For Our Weekly Recipes!” message materializes. This web visitor is much more likely to want to stay on your site rather than if you drive them away with an immediate pop-up as soon as they reach their first page.

4. Mobile Optimized

Last but not least, you want to make sure your site is appealing to people accessing your site through their mobile devices. This is one of the most important techniques for improving bounce rate. In this day and age more users are searching on mobile than on desktop than ever before.

Roughly two-thirds of American adults currently own a smartphone. That’s a huge market and potential demographic you can be neglecting if your site is not optimized for mobile devices.

Here’s the scenario: A potential customer searches for “nearby Italian food.” They click on a link to your website. If your site is clunky, slow, and not mobile optimized, chances are that the visitor will not waste any more of their precious time on your site. This is why if your site is not mobile optimized you may have a higher bounce rate.

Use Analytics to Get Your Website Visitors to Stay On Your Site Longer

If you want website visitors to stay on your site, you need to give them a reason. Remember, all of your visitors are searching for something.

Are you fulfilling that need?

If your site does not communicate to them or provide them with useful content, they will abandon ship! Good website design, navigable user experience, wise pop-ups, and being mobile optimized are all important aspects to keeping your visitors from bouncing.

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