No billionaire starts a business venture with the idea that it will only be somewhat successful. Leaders of some of the most well-known brands have very similar mindsets when it comes to their marketing strategies – and they’re not keeping quiet about it.
As a business owner, it’s important for you to stay inspired whether you are starting a new business venture or growing your current brand management systems. So, we did a little eavesdropping into the billionaire conversation happening around the water cooler, grabbed a cup, and listened in.
4 Things Billionaires Say That You Need to Hear
Here are some key quotes we gathered to help inspire your marketing efforts.
1. “If people believe they share values with a company, they will stay loyal to the brand.” – Howard Schultz, CEO of Starbucks
Authenticity is key. Many business owners know that internet marketing can help boost your brand – but without a true sense of who you are to back that up, your brand will not be memorable.
It is important to remember that you can’t please everyone, but you want to offer quality to those you do. As Steve Jobs once said, “One home run is much better than two doubles”. With the help of your digital marketing agency, the content on your website will score you brand loyalty and provide enough value to keep your visitors coming back for more.
2. “Make every detail perfect, and limit the number of details to perfect.” – Jack Dorsey, Co-Founder of Twitter
You’ve heard the sayings before. Less is more. Keep it simple, stupid.
Your job as a business owner is just that – to keep it simple (we know you are not stupid). You have put your blood, sweat, and tears into building this business. Now it’s time to let your internet marketing company perfect the rest with solid brand management and SEO practices. The more eggs you put in your basket, the weaker your basket will get. Nail your sales process down, make sure you know who your target persona is, and you can rest assured that your online brand will sell itself.
3. “If your business is not a brand, it is a commodity.” – Donald Trump
Don’t let your brand be an option. Show your website visitors why you stand out among the competition and why they should only choose you when they need what your business provides. Do you know what sets your business apart? What’s your business’s personality? Whether you provide a product, a service, or both – people remember why you do what you do more than what you do. If they don’t understand your core values, they are much less likely to establish a connection with your brand. Aim to create brand loyalty over a quick profit and the return will be priceless.
4. “Your brand is what other people say about you when you’re not in the room.” – Jeff Bezos, Founder of Amazon.com
Just like the billionaires chatting it up around the water cooler, your customers are always going to be talking. Put yourself in the shoes of your target customer and take a walk around! Is your logo stuck in the 80’s? Maybe it’s time to revamp. Do you find that your clients are always asking the same questions? You may be missing some important information in your sales process. While it’s never good to get caught up in gossip, it’s just as bad to plug your ears to the chatter. With a powerful marketing strategy, you can let your online brand do the responding for you
Are you inspired yet? With the right mindset and the help of a digital marketing agency, anything is possible. Keep these quotes in mind as you move into the new year, and you may just be the next billionaire filling up your cup.