The end of the calendar year is typically when people will examine various aspects of their lives and set goals for how they’ll improve over the next 365 days (or 366, as 2016 is a leap year). If you’re a business owner, this is a great opportunity to reevaluate your online brand with the hopes of improving its impact.
5 New Year’s Resolutions For Better Brand Management
The resolutions that people will typically make for themselves can be things like changing up their diet, working out more, quitting a bad habit, learning something new, or getting organized. These present some great parallels for you to analyze your online brand and make smart resolutions.
Quit Bad SEO Habits
One of the worst things you can do for your online brand is use “black hat” SEO techniques in order to get found on search engine result pages. Websites that use these practices can actually be removed entirely from Google’s search results, which won’t help any future customers find you online. Some of these bad habits include:
- Doorway Pages
- Keyword Stuffing
- Reporting Competitors
- Shady Redirects
- Hidden Text and Links
In order to effectively get your website ranking without compromising its longevity, it’s important to understand how Google’s search algorithm works, and then make sure you’re implementing “white hat” SEO techniques. Don’t let those bad habits keep your business from succeeding!
Foster Better Relationships Through Reputation Management
Satisfying customers needs to be your primary focus, and anytime they have a bad experience with one of your products or services, they can alert their social media following or post on reputation management sites. Nobody likes to be criticized, but those negative posts present an opportunity to make your online brand better. Take the time to engage with customers, especially ones who weren’t happy with your service. By empathizing with them and seeking to understand what went wrong, you can repair any misgivings and even win over potential clients who appreciate your dedication to customer service.
Whip Your Content Marketing into Shape
The same philosophy behind improving your personal fitness applies to the grind that is creating effective content marketing. The words on every page should serve to inform, engage, and eventually convert every visitor into a customer. This means using a variety of strategies, and catering to your ideal customer’s persona, all while making sure no two pages are alike. If this sounds like it’s going to take a long time and involve a lot of hard work, that’s because it will! There is no shortcut to effective content marketing for your online brand. Remember, nothing that’s worth having comes easy.
Effectively Organize Your Website Design
There are a lot of ways to get organized, but more often than not it involves getting rid of things you no longer use or that create clutter. As you would go through your closet to find clothing or shoes you don’t wear anymore, you need to make sure you’re performing an audit of your website pages, looking for projects, products, picture or posts that are no longer relevant. Additionally, a website design that once seemed fresh can now come across as chaotic or even confusing to visitors. It’s never too late to consider using a minimalistic approach to website design, which ultimately serves to simplify the conversion process.
Learn Something New about Internet Marketing
Every year, Google can introduce new best practices when it comes to online brands and website management. While they don’t set a timeline for when these changes will occur or announce too far in advance what exactly is coming down the pipeline, there are some noticeable trends. More and more, there is a greater emphasis on how mobile-friendly a brand is, since that’s how most people access information. Additionally, the quality of content is always going to be under the microscope, so keep that at the forefront of your approach. Learning about new internet marketing trends is a great way to keep your business going in the new year.
Keep Growing Your Business’ Online Brand in the New Year
Whether you’re quitting some bad habits, changing up your diet, or establishing better relationships, the end result is always worth the work required. The same can be said for your online brand, and if you don’t know where to start, make sure you’re consulting with an established team of internet marketing experts who can help make your next year better than the last.