If you think consumers only care about your products or services—think again. Nothing turns away customers more than an ultra corporate business that’s clearly only after money. Now, more than ever, consumers are looking to purchase from brands that they make a deep connection with.

How can you turn your brand from the average bland and boring corporation to a relatable and thriving business? Share your unique story.

3 Reasons You Should Include an About Us Page in Your Content Marketing Strategy

Including an About Us page or section in your content marketing strategy will be the starting point to building a story around your brand. Sharing your story is more important than you might think. Read the three most important reasons share your story on your website below.

1. Sets Your Brand Apart From Others

Every company has a story to tell—don’t hide yours beneath formal and wordy content. Your business isn’t like any other, so take some time to sit down and draft your company’s story using simple, yet descriptive, language and real photos to let your about us page work harder than any generic one.

With a quality About Us page, you can show off who you really are, but don’t forget about who you’re talking to.

Let’s say you’re a financial institution. Using casual language, cracking jokes, and acting as everyone favorite comedian might not be the best way to set yourself apart from other businesses in your industry. While it might be a fun read for some, it could show others that you’re not a serious business.

Share your story in a way that not only matches your business’s actual history, but also in the language that your target persona will be most attracted to.

2. Makes Your Brand Human

The easiest way for your brand to connect with consumers is by showing the actual people behind your operations. It’s no secret that most people find it easier to trust real human beings, rather than an automated message, so give consumers what they want—real people.

From the second you enter our site, you’ll see a variety of friendly faces. From our sales department to our operations team, our site is full of photos of team OMNI This makes it easy for you to see the faces behind building your online brand.

This is something that can easily be accomplished for your business. Get your team together and snap a few photos, headshots, and photos around the office to show your potential customers who they’ll be working with, where they’ll be working, and more. You’ll never use a cheesy stock photo again.

3. Builds a Stronger Brand Loyalty

Drafting compelling content may be the last thing on your mind, but it is necessary for your customers to choose your brand time and time again. Although many business owners tend to overlook this page, it happens to be the most important on your entire site.

Great stories engage, evoke feelings, and connect the reader to your brand in a way that can’t be done through traditional marketing efforts. When a customer makes a connection to your brand, they are more likely to come back to your business, over others, time and time again.

Use Content Marketing to Develop a Stronger Brand

With powerful content marketing, not only will your business be able to present more value to customers, but also attract Google’s attention. Find your voice, write with a purpose, and start drafting a brand story to get customers to choose your brand over others time and time again.

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