Man Wearing a Hat also Wears Hats of Content Marketing small

In today’s digital realm, with the ever-growing dependence on mobile devices, nearly every business must create and/or maintain some sort of accessible online presence to keep up with their competition. It’s important to note that effective Internet marketing isn’t a one-person job since you need to consider your website’s aesthetic design and its functionality (for both computers and mobile devices), online advertising, search engine optimization (SEO), social media, and of course content marketing.

What Can Content Marketing Do For Your Business?

On its own, website content will only take you so far. It needs to be established in conjunction with every other facet of your site, creating a seamless and welcoming visitor experience. When it comes to customers, successful content marketing should help you find them, convert them, and retain them.

Find Them: Blog Marketing

Creating a new website is a really exciting experience since it lends a high level of credibility to your business. However, if potential customers aren’t able to find you online, all that hard work building the site will have gone to waste. A way to start ranking on Google and appear closer to the top of the first page is through blog marketing. Google established rules for their search algorithm, and consistent long-form blogging that focuses on select keywords will connect you with customers. At that point, you need to depend on your copy to take care of the rest.

Convert Them: Copywriting

Now that you’ve worked to have potential customers find you online, you need to convince them that you’re the best available choice. That’s where copywriting comes into play. Conversion content includes everything from the first slider they read, to the value propositions that help distinguish your business. Every tagline, header, and description could be the difference between converting or losing a customer, which is why your copy needs to be extremely well thought out and efficient. This is especially true on mobile devices, where you have a very small amount of real estate (literally) to work with. It’s the digital equivalent of a 30-second elevator speech, so precision matters.

Retain Them: Email Marketing

As your customer base grows, your business will begin to depend on a process of not only bringing in new customers, but retaining current ones. Every lead you generate and hopefully every conversion (via purchase or general contact) will provide you with more customer email addresses that you can contact through email marketing. This is a way to reach a number of past and present customers, and you can cater to them with personalized speciality content including flash sales, new product information, or brand updates. Just remember to remain consistent with your brand’s online voice in any content you’re producing.

Experience The Benefit Of Efficient Content Marketing

Regardless of your business’s industry, you’re going to be dependent on content marketing to help find, convert, and retain customers. Don’t neglect how important it is to integrate all your content in combination with an appealing design and easy to navigate functionality. This will help your business thrive in the digital realm.

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Alex Barczak, Content Marketing Specialist
About the Author

Alex Barczak is a Content Specialist at OMNI Online Solutions. He produces distinct and engaging content written for each client’s unique persona while incorporating the latest SEO practices.

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