Deciding what segments of Internet marketing to invest in is not always easy. The challenge is to find an outlet to attract new customers, while keeping existing customers coming back.
Today, we tend to think of emails as a thing of the past. With social media taking center stage, we often forget that email is a great form of marketing. A solid email marketing campaign can be used to reach out to both existing and potential customers.
Why You Should Use Email Marketing in Your Internet Marketing Strategy
1. No Competition
Email is its own form of marketing. Although there are many different email providers that you can host your business’s email on, all email is essentially the same. Everyone sends and receives email the same ways—it’s a universal form of communication.
When it comes to social media, you can choose to use Facebook, Twitter, Pinterest, LinkedIn, and more to advertise and market on, but there is no guarantee that your customers are going to see your advertisement.
By using email, you can choose exactly who you want to interact with your business, all they have to do is open your email.
Today, there are more than 3.2 billion email accounts. Around 95% of online consumers use email and, 91% check their email at least once a day
Bottom Line—almost everyone has and uses their email daily. It’s time to start asking yourself, “Am I using email correctly?”
2. Build Connections with Consumers
Email gives you the opportunity to build credibility with your audience.
It is much easier to provided helpful and informative content through an email than it is through a post on social media.
When your consumers are checking their email, they are expecting to sit down and spend some time sifting through their inbox.
This allows you to have a better chance of captivating your consumers’ attention. An email allows for more content with little to no character restrictions, unlike social media channels like Twitter.
The lifespan of social media is quick, which plays an important role in parts of marketing. Email however, doesn’t get thrown out until it is intentionally deleted. It will hang out in your customer’s inbox until they decide to get rid of it.
The longer your carefully crafted email campaign sits in your customer’s inbox, the more likely they are to click on it and interact with your brand.
4. Limited Visual Distraction
Even though distractions still exist when you are going through your email, they are much more far and few between.
On any social media platform, you are prompted to scroll down a page to view more posts—giving consumers the opportunity to scroll right past your post. With email marketing, there is a lot more intent to spend time reading and interacting with your email marketing campaign, as they have to make a conscious decision to click away from it.
How Your Business Can Benefit From Email Marketing
Email marketing is still very relevant. It is one of the few forms of marketing that is still considered a private and direct connection between you and your customers.
One of the biggest benefits of email marketing is that it is decided by the recipient that they want to interact with your marketing strategies and get updates on your brand. You simply can’t get anything better than this.