If you’re under the impression that email is a dying form of communication, you’re missing out on one of the most effective forms of marketing. When done right, an email campaign is actually one of the most effective means of communicating with customers. A 2015 study reported that over 70% of customers preferred email as their main form of communication with a business. Do you and your colleagues check your Twitter multiple times every day? Or do you check your emails more often? Emailing is still an amazing form of marketing. Learn 4 reasons emailing is a great way to start a dialogue with your customers and clients.
1. It’s affordable and measurable.
There are a number of online services that make creating and sending email campaigns easy and affordable. Constant Contact is a great service that promises measurable results for your money. Some services also include data and metrics so you can track what’s being clicked on. This allows you to learn more about your audience and what they want to see more of in future campaigns. If you’re a small business owner and a marketing budget is minimal, don’t rule out the idea of sending these campaigns to your clients!
2. It’s a direct line of communication.
Almost every social network has an algorithm that determines what you see on your feed. This means the chance that a person sees your posts is decreased and there is no guarantee of reaching the people you want to. Emailing, however, gives you the control to reach your customers directly. Your emails reach those the way that major companies do as well, so you have the ability to directly compete with them for the attention of a customer. Increase the chances of a customer opening your mail with high-quality and creative content.
3. Emails are automated.
Maintaining email subscribers, campaigns, and replies is fairly low maintenance. Online email marketing services allow you to create campaigns and choose the date and time you would like them to be sent. You could get email campaigns for the next 2 months done and scheduled in one session if you desired to. You can also create automated messages to be sent to new subscribers, such as “Thank you for signing up”.
4. Emails keep you on your customer’s mind.
If you have an excellent product and customer service, chances are your customers are satisfied and may even refer you to a friend. But over time connections fade and you can’t maintain a relationship with a client that isn’t regularly in contact with you. Emails are the best way to personally keep that relationship alive after they’ve received value from your transaction. And even if he or she does not need your product or service in the future, they’ll be more likely to refer a friend.
Email marketing yields a 4,300 percent ROI for businesses in the United States. If you’re interested in using email campaigns for your business but don’t have the time or want professional quality content, consult with a marketing company!
About the Author
Kimberly Isley is a Social Media Specialist at OMNI. She helps clients optimize online presence through personalized social media plans and email marketing campaigns.