As a business owner, you’re familiar with the seasons of business. You have a surge of customers, then a lull, then a surge, then a lull. Growth is hard without consistency and sometimes you may not have the Internet marketing budget to blow your competition out of the water.

How to Drive Big Profit on a Small Marketing Budget

Rest assured even with a smaller budget, there are effective ways to bring consistent profit to your business. Try these digital marketing strategies to boost business today.

SEO Blog Marketing

An SEO blog that’s frequently updated is one of the most effective ways to improve your rankings and drive new business. Write down what you know. Take questions you get from customers and write down the answers in an easy-to-read, skimmable way. Poof! You’ve started an SEO blog. Well, almost. It’s not just quality information that search algorithms are looking for. Be sure to include a keyword strategy within each blog post you publish.

Fresh, original content impresses search engines and over time, can have big impact on your rankings, so remember to blog on your website, not on a blogging platform like Tumblr or Blogger. This will ensure your website is benefiting from your words of wisdom.

Online Advertising Strategy

Search engine advertising is often recommended for those looking for fast results. When set up correctly, pay-per-click ads on Google are fast-acting and can be turned on or off at any time. But you get what you pay for. If you only have a small marketing budget to work with, your online advertising strategy matters.

Most businesses will want their ads to appear for searches related to everything they do in their entire service area, reaching the maximum amount of people possible. On a smaller marketing budget, you may want to get more specific and focus on a small handful of cities and services. That way, your budget isn’t wasted on the scale of your reach.

This may require you to change what you’re targeting frequently to eventually hit your full service area but allocating your available budget to one service or location will save money when necessary. This may also allow you to better assess which cities you should target more. Those who use your budget faster due to high frequency of clicks could be indicative of more interest in that service.

Simple Website

When it comes to user experience, simplicity is key. Simplify your landing pages and make sure your main priority stands out most. Are you trying to drive website visitors to a contact submission form or to your location on a map? Make sure you have a bright and bold call to action driving traffic to that goal on every page. Increasing the ability for anyone to make it to your conversion pages will increase your conversion rate and in turn, drive new business.

Social Media Advertising

Social media advertising is one of the most cost effective ways to get your business in front of more people. And you’re doing so in a place where they feel perfectly at home. Boosting your Facebook posts for a mere $5/day can have big impact on the amount of people you reach, so craft those posts carefully. Facebook advertising also offers a great level of targeting. You can get highly specific in terms of who you reach, whether it be by interests, age, occupation, or otherwise.

Email Marketing

There’s been a rumor going ‘round that email marketing is dead. Well, this rumor will work in your favor as less and less people participate in it. The truth is, email marketing is still incredibly effective and on the low end of the spectrum in terms of cost. What other Internet marketing method is guaranteed to reach your audience? Whether the email is opened, clicked, or none of the above, your business still pops up in a place that everyone checks up on frequently.

Try varying your email marketing strategy. Use it to distribute your blog posts, make announcements that are important to your recipient, or offer promotions. Look at your open and click rate at the end of the month to see what did well and what didn’t and adjust your strategy from there.

Assessing Your Marketing Budget

Many businesses still have their marketing budget wrapped up in real-world strategies like signage, print advertising or radio advertising. As consumer attention is diverted more and more to digital screens, you must adapt. In the meantime, use these small marketing budget strategies to work your way there.

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