First things first. As a business owner, nobody knows your business like you do. You could sit down for hours and hours to explain the ins and outs of your business, but despite all of your efforts they’re still not you. So when it comes to building an online brand, how are you going to portray your business to your current and potential customers? It’s all about collaboration, not compromise.
Reasons You Should Collaborate with Your Internet Marketing Company
This is about your business.
As an internet marketing agency, we’re not building our brand over and over, we’re building new brands in different industries every day. It’s our job to get to know your business about as well as you do it so we can market it in a powerful way to get you more business. We do this by listening to you as the business owner—learning what your business entails, where you started, how you got to where you are now and where you want to go in the future. Clearly defining the goals and objectives of this new venture will allow your team of internet marketing specialists to do their job effectively.
Your time is worth it.
Time is valuable. We understand you’re busy, but it’s important to set aside time to dive in with us. Throughout the build out process of your new online brand there will be many details to go over that play a big part in how your digital brand will be built. It may seem daunting and remedial at times, but this allows all of your specialist to truly understand your business and who it is we’re marketing to. We want to get in your head, just like you want to get in your customer’s head.
Understanding the why behind your business.
We know, we reference Simon Sinek all the time, but it shows how valuable “the why” really is. Understanding the why behind your business and what you do is going to be helpful not only for your marketing team, but for your customers. Taking the time to think and explain the “why” allows us to do the “how”. It’s our job to know how to market to your customers and what we need to do, but it’s nothing without understanding the why behind that. And that, my friend, can only come from you.
It’s not set in stone.
After you’ve taken the time to dive into your business with us, we’ve come to the final stages of building your new website, social media strategy, online advertising campaign and more. All done right? Another misconception—it’s all “set in stone.” It’s done, we’re done, you’re online. Wrong. What would your online brand be if it can’t evolve with your business as it grows? Because you took the time to go through every aspect of your business through collaborating, we can use all of this moving forward. Opportunities like networking with your clients daily through social media or finding new ways to advertise to your current audience and evaluating it as it changes or grows. Possibilities are endless.
Your customers will appreciate it.
As a business owner, it’s important to be able to engage with your customers and establish that relationship quickly. If a potential customer were to visit your website, you want them to understand what you do and who you are very quickly. Again, it’s our job to figure out how to do that, but all of that comes from collaboration. This will be appreciated by new visitors and returning visitors because everything is clearly defined for them.
You and Your Business + Your Internet Marketing Company
We’ll even let you in on a little secret. None of our Content Specialists are going to go open up a restaurant, none of our Web Designers are going to go start a an energy company, and it’s not likely that any of your Internet marketing specialists will go into business the way you have. However, this collaboration will allow them and all of the other specialists to market your brand effectively. Again, nobody will know your business like you do. We’re here to listen and learn.
About the Author
Bridget Kadelbach is a Brand Specialist at OMNI Online Solutions. Using her passion for online marketing, she collaborates with her team of specialists to effectively convey her clients’ brand online.