Nobody ever said search engine optimization was a simple feat. It’s the sum of all parts—a unified result of many specialized tactics that can have a huge impact on your business. But there is such a thing as bad SEO practices.
Beware of these SEO Mistakes
Beware of these common SEO mistakes. Be sure to use “white hat” SEO techniques to get on the good side of search engine algorithms and keep your website ranking.
The Duplicate Content Trap
When writing content for websites, it’s important to engage your audience. And sometimes, this can be quite difficult. You must consider all types of Internet readers through your content marketing techniques and strategies. Some users will read entire articles, others will skim through page titles, and others will only look at the pictures. It can be challenging to satisfy the different audiences of your website.
Content should be created in order to engage and encourage users to frequent your site, trust your site, and if you’re an ecommerce company, purchase products and services. And once you write content that satisfies the different types of consumers on your site, it may be tempting to use the same content on different pages. This is a mistake. Using the same content on your site, or anywhere else on the Internet can greatly penalize your domain and hurt your reputation with both Google and Internet users alike.
Focusing on Quantity of Links—Not Quantity
There are various tactics and techniques that can influence your Google rankings, one of which is link building. Quality links from reputable sites give your website a good reputation with Google—something valuable to all SEO professionals and business owners. These links are an indicator to Google that your website provides solid, relevant information that is important to Internet users across the board. However, some search engine professionals have realized the importance of inbound links and have actually manipulated Google’s link building system.
Beware! Too many inbound links from unreliable sources will actually hurt your Google rankings – and may even push you off the first page! Google wants SEO professionals to gain quality and respectable inbound links, from respectable websites. If you do have a lot of low quality inbound links, Google will punish your site and you will surely see your rankings decline. A business should never pay for a plethora of inbound links. Always write quality content that generates these links naturally by making other online writers want to link to your site.
Making Decisions Based On Unrealistic Timelines
Although it varies from site to site, the timeline for SEO results to take effect generally lies between 3 and 12 months. This is because it takes time for Google “spiders” to crawl and track your site. Crawling indicates entering your links and pages, scanning your content, and following the “path” of your website.
Over time, Google assigns your site a quality score, notes what your site is about and the level of information it provides, defining your site’s credibility and bolstering that reputation over time.
Most people expect their website to be crawled and ranked within the first month and make rash decisions when they don’t see results. However, it can take much longer than a month for your website to be ranked and crawled. Be sure to wait at least two months prior to making any changes to your SEO efforts.
Search engine optimization is a fine science. Be sure to avoid these SEO mistakes while building out your online brand.
About the Author
Derek Soler is an SEO Specialist at OMNI Online Solutions. Using his attention to detail and innovative problem solving skills, he implements specific SEO techniques to optimize websites and profiles for various clients in different industries.