When it comes to creating your online citations, it seems that the amount of work you have to do can be endless. It obviously doesn’t help that there are many ways and options for you to get your business listed online but where and how you manage those listings can be either very easy or very difficult. A little organization goes a long way and thankfully we have outlined some of the most important steps you can take to help save yourself from the chaos of creating and managing online listings.
Organize Your Online Citations By:
Researching What Platforms You Want To Be On
Before you start anything, one of the most important things you can do to help get your business listed where it’s important is to research where other competitors in your industry are online. While most of these listings are the basics such as Google, Bing, Yelp, and Facebook, you may want to look into listings that provide more customization for your industry. Are there platforms that are common for your industry? Take a look at a few of these examples:
Setting A Block Of Time Off
The best way to ensure that you don’t create any duplicate listings, or mess up any changes you have made, is to tackle your listings all at once. Trying to tackle your online listings at separate times can potentially create confusion or cause you to forget what you have done and what you haven’t done. By setting off a chunk of time to really dig into your online listings and making sure you are set up correctly can save you the headache of having to go back and fix any mistakes you may have maken.
Keeping Everything In One Place
When it comes to keeping track of your things, everybody is different. Whether you run a tight ship or live by organized chaos, making sure your listings information and logins are in one place can greatly save you the time and energy you don’t want to spend on your listings. This also helps you keep track of the different emails and passwords you create and can help you see what you have done and what still needs to be done. Ultimately we recommend using one email for all listings, ensuring that everything is in one place.
Continually Following Up
Whether you follow up on your listings every week, month, or every few months, it’s important that you’re actually following up. With the internet and its functions changing everyday, it’s important to always make sure nothing about your listings is going to catch you by surprise. Checking back and making sure that the platforms and their capabilities haven’t completely changed can greatly help you in your efforts to make sure your information is always listed and updated correctly, avoiding any unnecessary customer confusion.
How Staying Organized Can Play Into Your SEO Strategy
In conclusion, by creating the habit of researching, managing your time and staying organized, you begin to set yourself up for success in more than just your online listings. These are all habits that can play into how you manage and organize your SEO strategy and by keeping these listing consistent with your online marketing strategy you are making sure these profiles encompass your entire online brand.
About the Author
Mary Beczak is an SEO Specialist at OMNI Online Solutions. Using her skills of problem solving and research, she helps provide clients with SEO best practices and profiles optimization.