SEO for Small Business Owners
Your small business may not be a household name like Starbucks or IKEA, but your products deserve to get noticed by local consumers of specialty beverages or home furnishings as much as theirs do. Any size business can enjoy the benefits of simple SEO practices. Proper optimization of your website can help you reach the right customers in your community.
SEO on Your Own
As a business owner you want to do anything you can to help your business succeed. Optimizing your website all on your own can be time consuming but, these days, marketing your site online is a necessity. There are some simple things you can do to make a big impact.
Online Business Profile Directories
Establishing an online presence for your business can increase traffic to your website or in your store. Online directories can be a quick way to get your business online before you have a website of your own. These directories will display your business address, phone number, photos, and a brief description of your business.
Sometimes a picture is worth a thousand words. Quality photos of your business or your products can make a huge difference to new customers.
Google Search Console & Google Analytics
Google has some tools to help track some metrics for your website. Google Search Console presents you with data, tools, and diagnostics to help maintain the health and searchability of your site. Google Analytics measures traffic to your site from it’s search results and other sources. Monitoring these tools can help you keep an eye on trends of how your customers are finding you, or what pages on your website are most popular.
Hiring an SEO Agency or Content Marketing Company
Specialized agencies can provide more complex optimization techniques for your website. They can use their expertise to lessen the burden on your time. Sometimes getting a little help can give your business the boost it needs to succeed.
Along with monitoring Google Search Console, an SEO agency works with more search-driven data and analytics to help determine the best approach for your website. They often use on- and off-site SEO practices to boost traffic. By finding and utilizing the best keywords for your business, an SEO agency can help your business reach more of the right people online.
Content Marketing Company
Content marketing companies work with a more audience-based approach. They will write content for your site specialized to help your customers the most, with less of an emphasis on analytics. Their content usually encourages engagement and education.
Full-Service Marketing Companies
Full-service marketing companies can do it all for you, including build your entire website, optimizing as they go. They often have a team of specialists that execute a combination of SEO and content marketing to meet your site goals. By utilizing on-site methods, like optimal site structure and photo optimization, and off-site methods, like local business directories and managing online reviews, this type of company is your one stop shop for SEO.
About the Author
Teresa Christina is an SEO Specialist at OMNI Online Solutions. Using her skills of problem solving and research, she helps provide clients with SEO best practices and profiles optimization.