Starting as an SEO specialist here at OMNI, there are foundational basics that we all must learn. Our company is firmly grounded in these basic principles and best practices. The following tips are general bits of advice that you should always keep in mind in order to improve your search engine optimization rankings and help your website appear in search results.
Tip #1: Keep the User in Mind
Even though SEO is all about search engines, you can’t forget that the point of having a website appear first in a search is for PEOPLE to come and visit it. Make sure your website is user friendly and addresses the main questions people will have when going to your site. Be informative and interesting and try to make your content flow smoothly rather than stuffing your keywords in until your website just about pops.
Tip #2: Keep Checking and Updating your SEO
Search engines are changing every day. Google and Bing and all others update their algorithms for search all the time. That’s why one day your website may be on the first page of a keyword search and the next day (or whenever you search it next)—whoosh, you’re gone like the wind, buried back in the 9th page of results. This is a hyperbole and you shouldn’t be scared that it will happen to you, unless you implement and walk away from your optimization efforts. You can’t just build a website and then leave it as-is forever. You have to keep adding to and improving your website to keep it up-to-date for both users (see above) and search engines alike.
Tip #3: Do Your Research
Know your industry! Do you know who your competitors are? Do you know where you rank for certain keyword searches? You have to know where you are starting in order to get somewhere worthwhile. Maybe you’re already doing everything right and you are ranking #1 for every keyword you want! (Probably not.) If that’s not the case, read on for the last tip.
Tip #4: Ask for Help
There is no shame in not knowing something. The important this is being open to learn about it, or defer to the experts. SEO is not something you can do completely on your own—so ask for help! Whether it’s from an Internet marketing firm or just your tech savvy neighbor’s cousin’s boyfriend. When you dive into the world of SEO, it’s a good idea to have a friend holding your hand so you don’t get lost and drown, resulting in a horrible and tragic digital death…ok yes, this is a tad dramatic.
Being an SEO specialist myself, I keep learning new things about SEO every day. These tips are just a few golden nuggets of wisdom that I have gathered, and lucky for you I’m ever so generously offering to share this treasure with you! So remember to keep the user in mind, keep updating your SEO to change with the times, and ask for help when you need it!
About the Author
Emily Chang is an SEO Specialist at OMNI Online Solutions. Using her skills of problem solving and research, she helps provide clients with SEO best practices and profiles optimization.