According to Google’s own Philosophy, written just a few years after Google was around, the first and foremost point they say is, “Focus on the user and all else will follow”. It may seem that in the world of SEO, this could be seen as the most epic foreshadowing that we have ever seen. Or is Google just that good at predicting how the world wants to search?
Either way, with all the exciting best SEO practices that follow this new year it seems that the most obvious has been about the user experience, something Google conveniently predicted years and years ago.
As we look more into what this new “Search Experience Optimization” (conveniently still SEO) entails, let’s go through the top four things to make sure you never forget during your new SEO experience.
4 Things Your Site Needs for a Great SEO Experience
1. Start Providing Answers
With the new generation of Millennials starting to slowly take over the business world, making sure to accommodate our information greediness is of the utmost importance. While it used to be that people would call your business to get answers about your products or services, all people want now it to have everything they need to know about your business right in front of them, and right away.
As you build your site, remember that when providing information your potential customer needs before contacting you, try to make sure to not only make the customer feels in control with the information but that your content is also SEO rich with keywords throughout. If not properly optimized, how do you expect them to read the content you provide if they can’t find it?
2. Mobile Is Just as Important
While it’s very important that your site is user friendly, don’t forget about your mobile website as well. Creating a mobile friendly site that is easy to use and navigate can easily help make or break your ranking on Google, and affect whether or not a potential customer will come back to your site. With Millennials on their phones more than any other generation, the best way you can ensure your business continues to be seen and used is to create a great SEO optimized and user friendly mobile site.
3. Utilize Your Analytics
One of the best ways you can see if your site is user friendly is by checking its analytics and how people are interacting and reacting to your site. This can be seen through many free online analytics tools, the most popular being Google Analytics. Here are just a few key tools you can use to help start getting yourself familiar with Google Analytics:
This helps you see the number of visits are brought in from a keyword
Top Pages Reports
This tool shows you the amount of time, views on a page, and unique visitors per page
Allows you to see your bounce rates, and the percent of visitors that left your site without going to a second page.
Helps you see which pages are the slowest to respond to new visitors.
4. Social Media, Social Media, Social Media
Though it may seem obvious, but it’s helpful to remind yourself of the importance of social media in your efforts towards SEO and user experience. Even if you are in what is considered a “boring” industry, having an active social presence online is still important to your SEO efforts. Whether you get 100+ followers or likes a week or you get one, getting people to interact with and share your content helps signal to Google and other search engines that your content is relevant and is worth noting.