Whether you are an SEO specialist or the owner of a small business, understanding SEO is an ongoing challenge. There are many articles out there that talk about the strategies and steps to take while setting up SEO for yourself, but those steps and processes can seem a little overwhelming.
What is the Best SEO Breakdown for My Business?
The best way to ensure that your SEO strategy is solid on all parts is to break up building your entire SEO strategy into three separate sub-strategies. This will ensure that you are covering all aspects through a process that is clear cut and simple. Below is an outline of the three types of SEO that you should be focusing on as you develop your business online.
What exactly is on-page SEO? The goal of on-page SEO is to try and best optimize all the pages of your site. This will help your site rank high in search engine results pages (SERPs).
The best way to accomplish this is through the content in the following categories:
Having a proper URL structure allows each page on your site to be crawled properly.
Your website’s content should include SEO best practices.
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The images you use on your website should be properly coded with easy to read alt text.
Creating compelling, skimmable content by using headings is key for conversion and SEO
Off-page SEO is everything you do for your business on the Internet that is not on your site. This can simply be any listings you have, blogs, social media accounts, any link building, and other outside platforms that you have used to help inform consumers of your business.
However, it is important to lead consumers that end up on an off-page platform back to your website to convert them. Making sure your profiles, blogs, and different social accounts have the following will increase the chance that someone makes it back to your site:
- Profiles that links back to your site—citations
- Listings that display correct business information—your name, address, and phone (NAP)
- Aesthetically pleasing features—brand photos and engaging posts
Last, but not least, once you have your business set up with on-page SEO and off-page SEO, the final check is your technical SEO.
While the term ‘technical’ can be off-putting to some of us who don’t have much of a technical background, it’s not as scary as it may sound.
Some of the most important checks you can complete for your technical SEO are the following:
Create compelling meta titles and descriptions for each page on your website.
Ensure that your website’s URL structure is organized and clear to both consumers and search engines.
Continuing to Maintain your SEO
Now that you’ve covered the basics and your site and listing are properly optimized, what’s the next step? As previously mentioned, SEO is an ongoing challenge that needs to continually be checked on. As you continue to monitor and check your SEO through its results in SERPs or through your analytics, it’s always good to check on it through your three SEO strategies, ensuring that you continue giving your site the best opportunity to rank.