With another January already finished and in the books, you might be reevaluating your New Year’s goals. Maybe you stuck to your diet or maybe your finance plan was a complete flop. However your goals went, February is a new month and the perfect opportunity to reassess those goals you were so excited about on January 1st. Let’s start with your SEO goals for 2016. Create a plan for your search engine optimization goals and stick to it.
What Are the Experts Saying About SEO Practices in 2016?
1. Content Marketing is More Important Than Ever
Create quality content and lots of it. Longer blogs and heavier page content on your website will help your website rank higher and get more traffic. Google favors websites that earn that number one spot, not websites that try and trick or fake their way to that position through blackhat SEO practices.
The most clear cut way to earn yourself a page one ranking and boost your SEO results is to put in good old fashioned effort. This means a strong content marketing strategy: updating your site with fresh content, creating blog posts, and making sure your content is original and relevant.
2. Social Content
Pairing your organic results with social media advertising is extremely important. Facebook advertising, promoted pins on Pinterest, and now Instagram advertising can help drive traffic to your website and to help you do more business.
More social media content than ever is being indexed by Google, and the most marketers are now using social to support SEO in addition to engaging with potential customers.
3. Optimize Your Website for Mobile
We’ve said it before and we’ll say it again, a website that isn’t responsive for iPhones and iPads won’t do the trick in 2016. It won’t matter if you’ve scored your site a number one spot on Google if your users aren’t happy when they get there.
As mobile searches are quickly surpassing desktop searches, you need to go a step further when creating a design layout for your website. Think about how your website will look on a phone before completing your website.
4. User Experience
At the end of the day, it’s not just about cramming keywords into your website. Make sure to evaluate the user experience of your website. Google now factors in high bounce rates as a ranking signal, and your SEO rankings could be lower if your site has very high bounce rates.
Each year, Google makes between 500 and 600 changes to its algorithms. All of these changes are geared towards making sure that when someone searches on Google, they easily find exactly what they are looking for.
Google wants to make sure that as a searcher, you will find what you are looking for on the first page, in order to have the highest quality experience with their search engine. Keep your users happy and on your website, and Google will reward you as well. Google likes the same things that users like, so make sure your SEO practices always go hand in hand with user experience.
Step Up Your SEO Game in 2016
With readily accessible information available at the click of a mouse, it is easier than ever to learn as much as possible about SEO and internet marketing. There are so many SEO resources available online, such as blogs, tutorials, and videos.
Whether you’ve got an SEO company working on your website, or you’re trying to implement best SEO practices yourself, make sure you’re staying ahead of the game and doing your research. If you’re not doing SEO yet for your website, step up your SEO game and make sure to implement all the best practices of 2016!