Looking back at your Instagram Followers

Gain More Instagram Followers

Instagram is a serious social networking platform that provides businesses a unique opportunity for marketing. The ability to target and find the exact niche demographic your company is targeting sets Instagram apart from many other social media platforms. Everyday, more and more people are spending their time on the app, and seriously immersing themselves in the content that is being shown to them. But it’s not enough to just have a profile for your company or post content. The content being posted holds no meaning if you don’t have an audience that is looking at it. Build your Instagram audience and followers with these tips.

  1. Use Hashtags

  2. Adding hashtags on your posts will dramatically increase the number of people who see your content. It also gives you the opportunity to control who sees it. First, narrow down the types of hashtags that are relevant in your industry. Try using a website like Hashtag.org to do this.  Choose and draft around 10 you want to include in your post. Once you’ve written a fun and captivating caption for your Instagram post, attach the list of hashtags after it. This puts your photo or video in the Instagram’s hashtag community for whatever hashtags you chose. Your content is now being seen more a plethora of more eyes that it would without hashtag use.

  3. Hold Contests and Giveaways

  4. If you’re in a position to give away a product or discounted service, Instagram is the best platform to offer it! It’s a great way to get people excited and interested in your company. People love free things, and ultimately taking a minor loss is worth the buzz generated by giveaways. Contests draw in a new audience that may not follow you to begin following and stay tuned to your content. It also rewards current followers for their loyalty. You can ask people to comment something original on your photo for the opportunity to be chosen as the winner. You’re building a community and increasing your followers through this.

  5. Like posts

  6. Engaging on Instagram is a guaranteed way to increase your audience. Think about it. Why would anyone care about you if you don’t show some care for them? Be active and get involved with user profiles that are relevant in your industry. Follow other people, comment on their posts. Show sincerity and genuine intrigue about them, and they will most likely return the favor. You can find relevant people to engage with using the hashtags you’ve found!

  7. Reach out to Influencers

The world of Instagram influencers has blown up in recent years. People can now make a living off of simply posting photos with products in it. It seems silly, but it’s a growing trend for a reason. There’s a vast amount of these types of influencers on Instagram, and there is most likely someone out there that would fit your brand image. Reaching out to these specific individuals could open a lot of doors and provide a major opportunity for follower growth. Whether they would follow you, mention you in a post, or try out and post about your product, it’s worth it to reach out and test the waters!

Instagram & Your Social Media Marketing Strategy

These tips will help you increase your followers, but doing so requires time and everyday use of Instagram. Better your social media marketing efforts by consulting with an online marketing firm that specializes in building your online brand!


Kim Isley, Social Media Specialist
About the Author

Kim Isley is a Social Media Specialist at OMNI Online Solutions. She creates unique social media and email marketing strategies for clients with her writing and creativity skills.

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