The Basics of Using Snapchat for Business
Social media marketing is important for any business, but figuring out which social media networks your business should be on can prove to be an extremely difficult task. With hundreds of new social apps popping up everyday, it can be hard to tell which one is right for your business. There are a few, however, that your business should definitely be on—Snapchat being one of them!
What is Snapchat?
Snapchat, at its core, is a photo and video-sharing app. You can send brief photos or videos, called “snaps”, to specific friends within the app, or you can share photos and videos with all of your friends by placing them on your “story”. The photos/videos sent to specific friends are immediately deleted after being viewed, while the photos/videos placed on your story are available for viewing for 24 hours before being permanently deleted. The photos and videos placed on a story can be viewed an unlimited amount of times within the 24 hours, and there’s no limit on the number of snaps that you can have on your story.
Why Use Snapchat for Your Business?
Snapchat, while still quite a bit smaller than Facebook, is growing everyday, especially within the Millennial demographic. Additionally, while Snapchat has a smaller number of active daily users ( 100 million to Facebook’s 1.51 billion daily active users), these daily users are watching more videos per day—10 billion per day compared to Facebook’s 8 billion per day. By creating a Snapchat account for your business and using it consistently, you can harness these views and market your business easily.
3 Ways You Can Use Snapchat for Your Business
Since the app was originally intended for communication between friends, it can be a little difficult trying to figure out how to use it for your business. Here are three ways your business can (and should!) use its new Snapchat account:
1. To Provide a Behind The Scenes Look
Whether your snaps are just of your office, a fun company outing, or an event your company is putting on, your fans will appreciate the ability to see what goes on behind the scenes! One thing to mention, however, is that your fans will only appreciate it if the photos and videos are exciting and fun! If your snaps are boring, your fans will stop watching your videos, and may stop following you altogether.
2. To Promote New Specials or Upcoming Events
You can sends snaps to users to promote new products, specials, or an upcoming event. This works especially well for holidays, like St. Patrick’s Day or Cinco De Mayo. If your business has an exceptionally large budget (think $750,000+) you can even create sponsored lenses to promote your company or brand. If your budget is not that large, you can still reach fans with a traditional snap.
3. To Hold Contests
You can get your followers to interact with your business by holding a contest specifically on Snapchat. You can promote the contest on your other social networks to garner more attention. Ask your followers to take a photo with your product, draw a quick doodle, or send in caption suggestions for a snap. Holding a contest on Snapchat helps entice your customers to follow your account and interact with your business.
When it comes to Snapchat, as long as your business is having fun and consistently creating content, its potential for reaching customers is limitless. A great social media presence that includes Facebook, Twitter, Instagram, and Snapchat, coupled together with a great website and overall Internet marketing strategy, can help your business stand out and get found in the digital world.
About the Author
Kathleen Mirabal is a Social Media Specialist at OMNI Online Solutions. She creates social media strategies and email marketing campaigns to help clients increase their brand awareness and make a great impression online.