Design Your Website to Decrease Bounce Rates

Getting your website to rank on the first and second page of Google is only half the battle. The true test of a successful website is the length of time users spend on your website. Is the purpose of your website to sell products, sell a service, or generate leads through your contact form? Whatever your business considers a ‘conversion’, if people aren’t sticking around on your site long enough to convert, that is considered a bounce.

What is a Bounce Rate?

For those who are unfamiliar with this word, Bounce Rate is defined as the percentage of website visitors that leave your website without interacting with it. Which means they got to your site and then left immediately for whatever reason.

The question here is, why did they leave? What was it about that page that drove them to leave? Or did the page simply not meet their needs?

How to Decrease Bounce Rates with Website Design Tricks

Google Analytics can tell us a lot about how people are interacting with your website, however it can’t tell us everything. We’ve detailed 3 simple and easy-to-fix issues to help decrease bounce rates on your site.

1) Speed

It’s no secret that website load time dramatically affects Google rankings. Studies show that web visitors are likely to leave the website if it takes more than 3 seconds to load.  People are on the go constantly. They don’t want to sit there and wait around for the website to load, so it is extremely important that your images are the appropriate size so they don’t slow down load time.

It’s simple.

Larger images = longer load time = people not getting the information quickly enough = leaving your website to find it elsewhere.

The result? High bounce rates.

There are many little tricks that allow your image to convert to a smaller file size. We highly recommend looking into these file converters, especially if you are wanting to upload a bunch of images, like a gallery.

2) Space

“It’s all about presentation.” As website designers, it is our job to make sure that the necessary information needed to convert a web visitor is presented in a clear, concise way. Content that is cluttered won’t allow visitors to easily navigate to the pages they are seeking. It is important to take a step back and be sure your web pages are only the necessary pieces of information. Overcrowding the web page with images, content, ads etc. will only lead to a confused visitor, which leads to a X on your website.

3) Navigation

The navigation on your website should be only the most important pages that you want people to visit. Having only a few simple links versus 10 helps in directing them to the exact pages you want them to go to, and makes their user experience a clean one.
Designing a beautiful, clean website is simple. The hard part is knowing why your web visitors are leaving. If you consider the above 3 design tweaks, you are only going to help increase website conversion and help decrease bounce rates!

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Becca
About the Author

Becca Karel is a Web Design Specialist at OMNI Online Solutions. Using her creativity and strong background in design, she provides our clients with aesthetically pleasing & convertible websites to drive sales and make lasting impressions online!

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