How To Make Sure You Have the Perfect Imagery for Your Website

When it comes to website design, one of the first things you’ll need to consider is the imagery. Sure, you can have great design, offer people valuable information, have functionality, interactivity, and so on—but if you have poor quality imagery, none of later will matter.

Most people—when asked why is it that they fell in love with a certain website—are going to tell you, in one way or another, that it was the imagery. Very seldom will the average website visitor tell you they liked a website because of the user experience, for example.

Good imagery is the most powerful way to communicate an idea to your target audience, as it is simply the first thing people look at when they go on any website. Even with the new trends in design such as minimalism, long scroll, and card layouts, good imagery is still the quintessential part of a good website design.

So what exactly does “good imagery” mean? Here are three characteristics to look for.

1. Fewer Stock Photos

Thousands of websites utilize stock photos every day—generic photos that don’t accurately represent their brands, but can serve a purpose when used correctly. Unfortunately, stock photo libraries are riddled with “bad” images. And choosing a bad image and getting away with it is much harder than you’d think.

When designing a website for a mature Internet audience, you should expect that your audience will be able to identify at a first glance whether an image is a stock photo or not. Bad imagery has the potential to ruin any good website in an array of ways. For example, poorly-chosen photos can make it harder on the eyes or affect the UI and UX, the conversion ratio, and (most importantly) the credibility of the website.

2. Higher-Quality Images

How can you choose the right imagery for the website without being technical? Glad you asked. When choosing images for your website, it is always good to ask yourself a few questions:

  • What is the message you want to convey to people?
  • What do you want people to feel when looking at your website?

It could be that you want them to feel relax in which case you could choose images that display a beautiful beach, from an uncommon angle. In addition, one way to know that if the image you are choosing is high quality or not without being too technical about it, is by simply asking, does this represent my company?

Large, pixel-perfect, high-resolution imagery always works best for any website. Although high-quality images can affect the performance of your website when it comes to speed, there should still be a balance. A good web designer will always take the time to find the right balance for the right website.

Another key point is that if you are selling a high-quality item—like handcrafted jewelry—then the imagery needs to exude the qualities of the jewelry you are selling. Other types of images are actionable images that will persuade a visitor to take action. Having this type of images will ensure that your company is tangible and that they can do something about it.

3. A Unique Factor

Lastly, make the images you choose unique, ensuring that your visitors will see something that they have not seen before. With millions of websites at their fingertips, your consumers are looking for something different, new, exciting when they first see your site—and it’s up to you to provide them with that unique factor. This will help you have a lasting effect on anyone visiting the website so that you differentiate your brand from its competitors.


About the Author

Vania Wang is a Web Design Specialist at OMNI Online Solutions. Using her creativity and strong background in design, she provides our clients with aesthetically pleasing & convertible websites to drive sales and make lasting impressions online!

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