Website Design 101 | Why Your Website’s Favicon Matters

Favicons in website design are kind of like the ‘cherry on top’ to your brand’s new beautiful website. Today, we’re going to dive into the art of favicons and understand why these 16 x16 pixel squares serve a much greater importance to your online brand than you may think.

What are Favicons?

The word favicon is essentially the combination of two words: Favorite & Icon. You have absolutely seen these before, but what exactly are they?

Favicons are the tiny square that is associated with a website. They are the icon to the left of your tab at the top of your window. They are also what show up when you bookmark a page or website– they are essentially what you associate with that website/ window.

Favicons are only a 16 pixel square, so space is very limited. That is why they serve such a huge importance to your online brand because they are the one little icon that sums up everything your website offers. They are the little icon people associate with your brand when they enter and look for your website.

Why Does my Website Need a Favicon?

Favicons are another extension of your website and overall online brand. Summed up, favicons should be an eye catching color, symbol, or icon that fully represents your logo, brand, and website. They might be small, but they are how your website stands out among all the other tabs open on somebody’s computer.

In our world today, we are constantly multitasking and trying to get a few things done at the same time, which results in having multiple tabs open on your computer. This is the exact reason why your website and favicon need to stand out so people can quickly get back to your website.

Even after a web visitor has left your website, the favicon will still be displayed in the URL bar and next to your website’s name in your list of bookmarks.

Having a clean and on-point favicon will help your web visitors quickly and easily navigate back to your website.

How to Create a Fabulous Favicon?

Favicons may be small, but they do require much thought and creativity. It is difficult to make a good one that can be recognizable, after all, you only have 16 pixels of space to work with.

Why is this so hard, you ask? Most of us would think to just shrink down the logo and use that as a favicon. Unfortunately, it is not quite so easy.

Most logos at that size completely dissolve and become almost unrecognizable. To increase your online presence and brand recognition, a clean and simple favicon is always the way to go—this is where some creativity comes into play.

With such limited canvas space to work with you must find that healthy balance between an appealing design as well as finding something that fits the branding of the website.

Why Your Business Should Include a Favicon into its Website Design Strategy

At times we find ourselves thinking outside the box when creating the favicon. If the logo won’t look good as a favicon, then we use a different icon. What elements can you pull from the logo? What is the brand about? Having a messy favicon doesn’t leave the best impression on web visitors.  Make sure your favicon is the reddest, juiciest, most perfect cherry on top to your new website!

Share on FacebookPin on PinterestTweet about this on TwitterShare on Google+Email this to someoneShare on TumblrShare on LinkedIn

Keep Reading...