Having a website with lots of colorful imagery and animations can look great, but what if your visitors aren’t able to see them? This is a problem that many websites are facing today.

How To Boost Load Speed

As more and more users are accessing the web across countless different platforms, it becomes increasingly important that we develop a seamless experience for all of them. There are many ways to increase your website’s load speed, and we’ll be going over 4 of the most effective ways to do so.

  1. Start With a Solid Theme

  2. In a perfect world, every CMS theme would function to it’s fullest potential out of the box and provide a great user experience for your visitors. Unfortunately, not all themes are created equal. While some are light and well coded, others are bloated with tons of bells and whistles that neither you or your visitors will ever see.

    When you have chosen a theme, check the page speed of the theme’s demo to see how fast it loads without any content or plugins added to it. This will give you a better understanding of how well it is coded.

  3. Choose a Good Host

  4. When starting out, you may get sucked in by the allure of free or cheap hosting. Unfortunately, this usually comes at another cost: extremely slow site speed and frequent down time.

    If you plan on publishing content or selling products, you are sabotaging yourself by running your site on subpar hosting. The thought of your ecommerce site going down during a high traffic period is enough to make you reconsider your hosting options. Quality hosting is one thing you never want to try to save a quick buck on, as it is the only thing keeping you connected with your visitors and potential customers.

  5. Optimize Your Images

  6. Waiting for a page full of images to load can be one of the most frustrating experiences for a user. Images that have not been optimized can be very heavy, and as a result use a lot of server resources and take longer to load. You can significantly reduce the size of your image while ensuring that its quality is not negatively impacted.

    Photo editing tools should be used to crop your images to the correct size. Doing so prevents slow page load time and creates a better user experience, especially on mobile devices.

  7. Reduce the Number of Plugins You Use

  8. A good set of plugins can be some of the most resourceful tools a developer can have at their disposal. They save countless hours of coding and help us to add additional functionality to our site. However, in this case, having too much of a good thing can be detrimental to your website.

    Too many plugins make your site sluggish, create security issues, and often cause crashes. Deactivating and deleting any unnecessary plugins will lighten your site and increase load speeds.

Why You Must Optimize Your Site Today

With mobile users expected to overtake desktop usage in the coming months, having a lightning fast website has never been as important as it is today. Users now expect websites to load in the blink of an eye, and developers who don’t adhere to this will ultimately lose out to the developers who invest the time in delivering a great user experience.


About the Author

Hamlet Avetisian is a Web Developer at OMNI Online Solutions. Working closely with his team, he ensures that every website uses the industry’s best practices in design, development, and security. He is always looking for ways to improve user experience for clients at OMNI.

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