3 Website Development Tips for Creating the Most Wonderful Site of the Year
In the world of online marketing, tis’ the season of finding the best ways to bring Christmas cheer to the online world!
The most wonderful year can quickly become the most stressful when the little things get buried under an endless list of to-dos.
If you can find the time to take a step back and think about your online presence, in-between bargain hunting and finding the perfect secret Santa gift, this holiday season can truly become the most wonderful site of the year!
Here are a few tips to keep in mind this holiday season:
Tis’ the Season for Security.
The best gift you can give to your users this season is security with every purchase. While it may not be at the top of your wish list, it is at the top of ours!
Users may not consciously look for the little lock that identifies a secure site while they are browsing around, but they will see the lack of one as soon as their credit card information is needed.
Having a secure site not only a great business tool, but it also gives your users the confidence to move around your site without the anxiety that usually comes with online shopping.
Making purchases through a mobile site has become a more popular shopping choice, but your user may be more inclined to second guess their purchase if they feel any sense of self-doubt in how their personal information will be handled through a site.
No Place like HOME for the Holidays.
The Christmas season has so much more to offer businesses than just a great sale. Bringing some holiday cheer to your online presence is a perfect way to help increase traffic on your site and to your social media platforms!
Add a little holiday touch to your homepage, whether it be a festive photo or Christmas inspired promo code, the smallest touches can be all the difference to that last minute shopper!
Imagine seeing a festive and engaging social media post, getting intrigued at their holiday sales, visiting the site and seeing no trace of the Christmas season. Continuity is key and brings the holiday spirit from mobile to desktop with a simple graphic or promo.
Peace, Love and Responsive Sites!
Many people naturally tend to think of sites on two screens: a desktop and mobile screen.
While many people still have a separate mobile site, it is still important to give the user the opportunity to navigate through your site in a mobile friendly way.
Nothing is more frustrating to a user than going to a site on their phone and having to manually zoom in their screen. Mobile users need to be engaged from the moment the land on your site to the final checkout page.
Having a responsive site shows the user that you not only care about what is on your site, but also how they experience it. When thinking about your desktop and mobile as two different sites, the focus should be on the experience and on your sites security.
As a web developer, it is just as important to create a functional site (that serves its purpose) as it is to create a site that users will genuinely enjoy using.
Developing Your Site for the Holidays and for Year Round Functionality
There are many ways to develop a site that is both functional and fun for the everyday user. Keeping your site secure, cheerful and user friendly are just a few tips to keep in mind this holiday season.
Getting caught up in the crazy whirlwind of the season is unavoidable, but keeping these few tips in mind will make the world of a difference for your site. So cozy up, grab your favorite holiday drink and make the most wonderful site of the year yours.